Why Use Key Outdoor?

Testimonials

• I recently started working with Athena Rich from Key Outdoor. Athena is a pleasure to work with, and the response we have had from our billboard has been overwhelming! Many times you aren't sure how effective your advertising is, but in this case we were told directly from our customers that they contacted us from seeing our billboard. It's a great partnership!
  
  Deborah Seitz, Union Planters Bank
  
• Three years ago, Brinkoetter & Assoc. launched a new real estate website. We knew the key to its success was to promote it. Since signs in yards have always been the biggest business generator for Brinkoetter & Assoc. Realtors, we decided billboards would be an excellent way to promote our website. In the 12 months we have been using billboards, our web visitors have increased by more than 30%. The advice, ideas and awesome service we received from Athena Rich with Key Outdoor has made our billboard campaign very successful.
  
  Carla Brinkoetter, Brinkoetter & Associates
  
• Law Bulletin Publishing Company is a 150-year-old publishing and information services company based in Chicago. We needed to quickly grow a brand name, which was in this case our Web site URL, LeadingLawyers.com. In an effort to grow the brand faster, we decided to try billboard advertising. Key Outdoor presented us with an opportunity to utilize their boards at a rate that fit our marketing plan. We currently have billboards in only two of our markets, Springfield and Decatur, which are our most successful markets in terms of sales and traffic to our Web site. THE DIFFERENCE HAS TO BE THE BILLBOARDS!
  
  In my travels throughout Illinois, I always hear positive comments about the billboards from lawyers who have traveled to Springfield, Decatur or Galesburg. They definitely generate attention and conversation. While we continue to assess the value and effectiveness of all of our marketing, we are sold on the billboards. They produce results for Leading Lawyers Network.
  
  Scott C. Anderson, Leading Lawyers Network

The Last Word

Outdoor advertising is the final reminder of your product or service; it's the point of sale. Billboards bridge the gap between the in-home message and the out-of-home purchase. The advantage of the "last word" is never more evident than when it comes to last minute impulse buying.

Advertising with Key Outdoor, Inc. works because…

• Successful advertising develops a high awareness of the product to a large segment of the market. Outdoor advertising can be used in the media mix either to reinforce values of other media or to establish awareness levels independently. Key variables are listed below to illustrate why billboards can generate high awareness levels among primary audiences.
• Total Reach - Outdoor advertising is the most universal of all communications media, exposed to virtually everyone who goes out of the house to work, to shop, to play. Outdoor advertising provides broad, fast market reach.
• Extremely High Frequency - Because of its continuous presence, outdoor advertising is capable of producing frequency levels unmatched by any other medium.
• Constant Exposure and Repetition - Seven days a week, thirty days a month, outdoor advertising delivers your message over and over and over! It does not let your customer forget your sales message.
• Flexibility - You can place your outdoor advertising in locations reaching everyone traveling in your specific market area. You can pinpoint your prime marketing areas exactly.
• Affordability - No other advertising medium reaches as many people, as often, at as low of a cost.
• Impact - Outdoor advertising's large physical characteristics create greater visual impact on your audience. Key Outdoor, Inc.'s billboards are BIG, bold and colorful.

How do I get started using outdoor advertising?
All you have to do is contact KEY OUTDOOR, Inc.